Search Archives and Manuscripts

Reference SA/TIH/B/2/20
See the rest of this archive
Level Series
Extent 3 files
Title Martins the Cleaners
Date 1960
Ordering Instructions This archive record describes a grouping of orderable items: to order any of them for consultation, order copies or view them if they have been digitised, navigate down the archive hierarchy to Item level.
Description The Tavistock Institute undertook a survey of the marketing approach of Martins the Cleaners. This included eight group discussions (focus groups). Two groups were in each Manchester, Leeds, Newcastle and Birmingham. The groups consisted of men and women of all ages, from lower working-class background to middle middle-class. The majority of these participants were regular Martins' customers, while some used other cleaners.

Following this, an ancillary study was conducted to validate certain conclusions drawn in the main report.

Digitised No
Access Status Open
Access Conditions The papers are available subject to the usual conditions of access to Archives and Manuscripts material.
Reproduction Conditions Images are supplied for private research only at the Archivist's discretion. Please note that material may be unsuitable for copying on conservation grounds. Researchers who wish to publish material must seek copyright permission from the copyright owner.
MaterialType Archives - Non-digital
System No. 735f5903-2103-4376-8f31-35f215db295f

Associated person entries (click number link for details):


Brownstein; Betty


Cang; S


Higgin; Gurth


Rice; Albert Kenneth (1908-1969)


Sofer; C