Search Archives and Manuscripts

Reference SA/TIH/B/2/25
See the rest of this archive
Level Series
Extent 1 box
Title Pet Ownership and Pet Food Advertising projects
Date 1964-1966
Ordering Instructions This archive record describes a grouping of orderable items: to order any of them for consultation, order copies or view them if they have been digitised, navigate down the archive hierarchy to Item level.
Description A collaborative project with Intersacan, Bensons and Spillers to investigate the attitudes of pet owners towards the advertisement of pet food. The Tavistock Institute were also involved in related projects to assess the nature of pet ownership, including the human factors in the decision to own a pet and which type of pet to own, and the role of the pet in family relations. A second related project was undertaken in 1966 to assess the attitudes of dog owners to the health of their pets. Much of the research for the projects was undertaken through group discussions between pet owners, involving houswives, married couples, and families with children living at home, primarily from the working and middle classes.
Digitised No
Access Status Open
Access Conditions The papers are available subject to the usual conditions of access to Archives and Manuscripts material.
Reproduction Conditions Images are supplied for private research only at the Archivist's discretion. Please note that material may be unsuitable for copying on conservation grounds. Researchers who wish to publish material must seek copyright permission from the copyright owner.
MaterialType Archives - Non-digital
System No. 39876d63-1405-45a3-9d92-dabe0a4d3945

Associated person entries (click number link for details):


Bridger; Harold


Emery; Frederick (1925-1997)


Foster; Michael


Hill; J. M. M.


Menzies Lyth; Isabel (1917–2008)